About Us
Our Story: When Frustration Sparked Innovation
The CatNook journey began in a small European apartment in 2021. It started as a response to a common challenge faced by many cat parents: balancing professional knowledge of feline needs with the desire for a beautifully designed home.
For many, the struggle was real—recommending hiding spaces for cats while dealing with unattractive cat furniture in their own living spaces. Traditional solutions often led to cats ignoring expensive beds in favor of hiding under furniture or inside cardboard boxes, which were hastily tucked away whenever guests arrived.
This daily conflict inspired a simple yet profound question: Why must cat parents choose between their pet's needs and their home's aesthetic?
The Breakthrough Moment
A dedicated team of cat behaviorists and an award-winning product designer joined forces to address this challenge. They conducted extensive research over 18 months, observing hundreds of cats and interviewing countless cat owners.
The breakthrough came with the discovery of the "Triple Security Framework"—the three fundamental elements cats need to feel secure in a resting space:
- Complete Security: Protected, enclosed spaces that cater to their instinct to hide
- Surveillance Capability: The option to observe their surroundings while staying hidden
- Tactile Satisfaction: Scratch-resistant materials that withstand natural kneading and clawing behaviors while offering the textures cats instinctively crave
Designing with these elements resulted in immediate and astonishing success. Cats who previously rejected traditional beds instantly gravitated to these new prototypes.
European Design Meets Feline Science
After testing 27 prototypes with more than 150 cats, the CatNook Sanctuary™ was born. It combines cutting-edge feline behavioral science with elegant European design principles.
Every product is crafted in an eco-friendly European facility that prioritizes sustainable materials. Rigorous quality control ensures each CatNook passes a 15-point inspection for both functionality and aesthetics before being shipped.
Our Mission
At CatNook, understanding feline behavior serves as the foundation for building harmony between cats and their human families. Our mission includes:
- Educating cat parents about natural feline behaviors and needs
- Eliminating the false choice between functional and beautiful homes
- Enhancing the bond between cats and their owners through thoughtful design
- Elevating the standards of the pet furniture industry
The CatNook Community
Today, the CatNook Sanctuary™ has improved the homes of over 25,000 cat parents in 42 countries. A vibrant community shares success stories, behavior tips, and design inspiration daily.
Additionally, partnerships with 35 animal shelters across Europe and North America have enabled the CatNook Sanctuary™ to reduce stress in shelter cats—helping them relax, become more adoptable, and find their forever homes.
Our Team
A passionate team of 28 individuals—including cat behaviorists, designers, engineers, and customer experience specialists—drives CatNook's mission. United by a shared love for cats, the team is committed to creating products that honor feline instincts while enriching human homes.
Even the office cats play a pivotal role, regularly testing prototypes to ensure they meet feline expectations.
Our Commitment to You
Bringing a CatNook Sanctuary™ into your home is more than purchasing a piece of cat furniture. It's an investment in:
- Peace of mind, providing your cat with exactly what they need
- Home harmony, with designs that complement your space
- Cat happiness, respecting and fulfilling their natural instincts
- Community support, from a network of cat behavior specialists and fellow cat parents
CatNook is backed by an industry-leading guarantee: If your cat doesn’t love their CatNook within 30 days, we’ll refund your purchase price plus an additional amount to ensure your satisfaction. That's how confident we are in our revolutionary design.
Join the CatNook Revolution
Join thousands of cat parents who have discovered the secret to feline contentment and stylish homes. Experience the difference that thoughtful, science-backed design can make in your relationship with your cat.
At CatNook, we believe that understanding cats changes everything.